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M. Burke, Marlow, C., and Lento, T., Feed me: motivating newcomer contribution in social network sites, in CHI '09: Proceedings of the 27th international conference on Human factors in computing systems, Boston, MA, 2009, pp. 945–954.
L. Backstrom, Kumar, R., Marlow, C., Novak, J., and Tomkins, A., Preferential behavior in online groups, in WSDM '08: Proceedings of the international conference on Web search and web data mining, New York, NY, USA, 2008, pp. 117–128.